HubSpot
Free tools $0 for up to 2 users; Starter from $7-$20/seat/moFree tier
CRM with marketing, sales and service hubs plus AI.
12 alternatives to Apollo.io that do the same job, ranked by how many of its jobs and business types they share. Apollo.io: Free sign-up; paid plan prices not in snapshot text.
| Tool | What it does | Entry price | Checked |
|---|---|---|---|
| Apollo.io (the original) | B2B contact database and sales engagement platform. | Contact for pricing (opens in new tab)* | Oct 15, 2026 |
| HubSpot | CRM with marketing, sales and service hubs plus AI. | Free tools $0 for up to 2 users; Starter from $7-$20/seat/mo | Oct 15, 2026 |
| Keap | CRM and marketing automation for small businesses. | Starting at $299/mo (or $2,988/yr) | Oct 15, 2026 |
| Funnel | Renter-centric leasing CRM and operations for multifamily. | Contact for pricing (opens in new tab)* | Oct 15, 2026 |
| HighLevel | All-in-one marketing CRM for agencies and local businesses. | Starter $97/mo ($970/yr); Unlimited $297/mo; 14-day trial | Oct 15, 2026 |
| Hona | Automated client case-status updates and messaging for law firms. | Contact for pricing (opens in new tab)* | Oct 15, 2026 |
| Knock CRM | Leasing CRM for multifamily operators. | Contact for pricing (opens in new tab)* | Oct 15, 2026 |
| Lawmatics | Legal CRM and intake automation: lead capture, follow-up campaigns and e-sign. | Contact for pricing (opens in new tab)* | Oct 15, 2026 |
| ProLine | CRM and marketing automation for roofing and home improvement. | Get started for $1,697/mo (snapshot); free start also mentioned | Oct 15, 2026 |
| Zoho CRM | CRM with Zia AI assistant. | CRM Plus from $20/user/mo (other editions listed) | Oct 15, 2026 |
| Bonsai | All-in-one business management for agencies and freelancers. | Basic $9/user/mo (annual); Essentials $19; Premium $29 | Oct 15, 2026 |
| Clay | Data enrichment and AI research for outbound prospecting. | Contact for pricing (opens in new tab)* | Oct 15, 2026 |
| Dubsado | CRM and workflows for service businesses. | Starter $335/yr; Premier $525/yr | Oct 15, 2026 |
* Contact for pricing: the vendor publishes no price on its own site, so we don't show one. How we handle this.
Free tools $0 for up to 2 users; Starter from $7-$20/seat/moFree tier
CRM with marketing, sales and service hubs plus AI.
Starting at $299/mo (or $2,988/yr)
CRM and marketing automation for small businesses.
No public pricing
Renter-centric leasing CRM and operations for multifamily.
Starter $97/mo ($970/yr); Unlimited $297/mo; 14-day trial
All-in-one marketing CRM for agencies and local businesses.
No public pricing; demo
Automated client case-status updates and messaging for law firms.
No public pricing
Leasing CRM for multifamily operators.
No public prices; demo
Legal CRM and intake automation: lead capture, follow-up campaigns and e-sign.
Get started for $1,697/mo (snapshot); free start also mentioned
CRM and marketing automation for roofing and home improvement.
CRM Plus from $20/user/mo (other editions listed)
CRM with Zia AI assistant.
Basic $9/user/mo (annual); Essentials $19; Premium $29
All-in-one business management for agencies and freelancers.
Paid plans from about $54-$167/mo depending on actions; 14-day trial
Data enrichment and AI research for outbound prospecting.
Starter $335/yr; Premier $525/yr
CRM and workflows for service businesses.