QuickBooks Online
Simple Start $38/mo ($19 promo for 3 months); Essentials $85/mo
Small business accounting with AI agents for invoicing and bookkeeping.
12 alternatives to Gusto that do the same job, ranked by how many of its jobs and business types they share. Gusto: Simple $49/mo + $6/person; Plus $80/mo + $12/person.
| Tool | What it does | Entry price | Checked |
|---|---|---|---|
| Gusto (the original) | Payroll, benefits and HR for small businesses. | Simple $49/mo + $6/person; Plus $80/mo + $12/person | Oct 15, 2026 |
| QuickBooks Online | Small business accounting with AI agents for invoicing and bookkeeping. | Simple Start $38/mo ($19 promo for 3 months); Essentials $85/mo | Oct 15, 2026 |
| Xero | Cloud accounting for small businesses. | Early $27/mo, Growing $59/mo, Established $97/mo (intro offer: $5.40/$11.80/$19.40 per month for the first 3 months) | Oct 15, 2026 |
| ChatGPT | OpenAI general-purpose AI assistant. | Free version available; paid plan prices not rendered in snapshot text | Oct 15, 2026 |
| Claude | Anthropic AI assistant for writing, analysis and coding. | Free $0; Pro $17/mo annual ($20 monthly) | Oct 15, 2026 |
| Dext | Receipt and invoice capture that publishes to accounting software. | Contact for pricing (opens in new tab)* | Oct 15, 2026 |
| Digits | AI-native accounting and bookkeeping platform. | Essentials $65/mo; Core $100/mo; Pro $250/mo | Oct 15, 2026 |
| Docyt | AI bookkeeping and accounting automation. | Accounting Suite from $299/property/mo; Daily Flash from $100/location/mo | Oct 15, 2026 |
| Motion | AI calendar, tasks and project manager. | Pro AI $19/seat/mo; Business AI $29/seat/mo | Oct 15, 2026 |
| Pilot | Bookkeeping, tax and CFO services for startups and small businesses. | Bookkeeping Essentials $99/mo (up to $100k monthly expenses) | Oct 15, 2026 |
| Puzzle | AI accounting software for startups. | Starter $30/mo (billed annually; free first 2 months); Core $72; Complete $120; Scale $360 | Oct 15, 2026 |
| Retell AI | Platform for building and deploying AI phone agents. | Pay as you go, $0.07-$0.31/min for voice agents; $10 free credits | Oct 15, 2026 |
| Bench | Online bookkeeping and tax service for small businesses. | Micro business $199/mo (≤$250k revenue); Bookkeeping $399/mo; Bookkeeping + Tax $649/mo | Oct 15, 2026 |
* Contact for pricing: the vendor publishes no price on its own site, so we don't show one. How we handle this.
Simple Start $38/mo ($19 promo for 3 months); Essentials $85/mo
Small business accounting with AI agents for invoicing and bookkeeping.
Early $27/mo, Growing $59/mo, Established $97/mo (intro offer: $5.40/$11.80/$19.40 per month for the first 3 months)
Cloud accounting for small businesses.
Free version available; paid plan prices not rendered in snapshot textFree tier
OpenAI general-purpose AI assistant.
Free $0; Pro $17/mo annual ($20 monthly)Free tier
Anthropic AI assistant for writing, analysis and coding.
Partner (accountant) pricing per client, e.g., add-ons $7-$7.50/client/mo; small-business plan price not in snapshot
Receipt and invoice capture that publishes to accounting software.
Essentials $65/mo; Core $100/mo; Pro $250/mo
AI-native accounting and bookkeeping platform.
Accounting Suite from $299/property/mo; Daily Flash from $100/location/mo
AI bookkeeping and accounting automation.
Pro AI $19/seat/mo; Business AI $29/seat/mo
AI calendar, tasks and project manager.
Bookkeeping Essentials $99/mo (up to $100k monthly expenses)
Bookkeeping, tax and CFO services for startups and small businesses.
Starter $30/mo (billed annually; free first 2 months); Core $72; Complete $120; Scale $360
AI accounting software for startups.
Pay as you go, $0.07-$0.31/min for voice agents; $10 free credits
Platform for building and deploying AI phone agents.
Micro business $199/mo (≤$250k revenue); Bookkeeping $399/mo; Bookkeeping + Tax $649/mo
Online bookkeeping and tax service for small businesses.