Keap
Starting at $299/mo (or $2,988/yr)
CRM and marketing automation for small businesses.
12 alternatives to HubSpot that do the same job, ranked by how many of its jobs and business types they share. HubSpot: Free tools $0 for up to 2 users; Starter from $7-$20/seat/mo.
| Tool | What it does | Entry price | Checked |
|---|---|---|---|
| HubSpot (the original) | CRM with marketing, sales and service hubs plus AI. | Free tools $0 for up to 2 users; Starter from $7-$20/seat/mo | Oct 15, 2026 |
| Keap | CRM and marketing automation for small businesses. | Starting at $299/mo (or $2,988/yr) | Oct 15, 2026 |
| ActiveCampaign | Email marketing and automation. | Contact for pricing (opens in new tab)* | Oct 15, 2026 |
| Apollo.io | B2B contact database and sales engagement platform. | Contact for pricing (opens in new tab)* | Oct 15, 2026 |
| Constant Contact | Email and SMS marketing for small businesses. | Lite from $10.20/mo billed annually; Standard $29.75; Premium $68 | Oct 15, 2026 |
| HighLevel | All-in-one marketing CRM for agencies and local businesses. | Starter $97/mo ($970/yr); Unlimited $297/mo; 14-day trial | Oct 15, 2026 |
| Mailchimp | Email marketing and automation. | Free plan (up to 250 contacts); paid plans from $13/mo for 12 months (promo), price rises with contact count | Oct 15, 2026 |
| Zoho CRM | CRM with Zia AI assistant. | CRM Plus from $20/user/mo (other editions listed) | Oct 15, 2026 |
| ChatGPT | OpenAI general-purpose AI assistant. | Free version available; paid plan prices not rendered in snapshot text | Oct 15, 2026 |
| Claude | Anthropic AI assistant for writing, analysis and coding. | Free $0; Pro $17/mo annual ($20 monthly) | Oct 15, 2026 |
| Funnel | Renter-centric leasing CRM and operations for multifamily. | Contact for pricing (opens in new tab)* | Oct 15, 2026 |
| Gamma | AI tool that generates presentations, documents and websites from a prompt. | Contact for pricing (opens in new tab)* | Oct 15, 2026 |
| Hona | Automated client case-status updates and messaging for law firms. | Contact for pricing (opens in new tab)* | Oct 15, 2026 |
* Contact for pricing: the vendor publishes no price on its own site, so we don't show one. How we handle this.
Starting at $299/mo (or $2,988/yr)
CRM and marketing automation for small businesses.
Plan prices not in snapshot text; 14-day trial
Email marketing and automation.
Free sign-up; paid plan prices not in snapshot textFree tier
B2B contact database and sales engagement platform.
Lite from $10.20/mo billed annually; Standard $29.75; Premium $68
Email and SMS marketing for small businesses.
Starter $97/mo ($970/yr); Unlimited $297/mo; 14-day trial
All-in-one marketing CRM for agencies and local businesses.
Free plan (up to 250 contacts); paid plans from $13/mo for 12 months (promo), price rises with contact countFree tier
Email marketing and automation.
CRM Plus from $20/user/mo (other editions listed)
CRM with Zia AI assistant.
Free version available; paid plan prices not rendered in snapshot textFree tier
OpenAI general-purpose AI assistant.
Free $0; Pro $17/mo annual ($20 monthly)Free tier
Anthropic AI assistant for writing, analysis and coding.
No public pricing
Renter-centric leasing CRM and operations for multifamily.
Free plan (400 credits, no refresh); paid Plus/Pro plans add monthly credits. Dollar prices not verified (gamma.app pricing page behind Cloudflare challenge)Free tier
AI tool that generates presentations, documents and websites from a prompt.
No public pricing; demo
Automated client case-status updates and messaging for law firms.